About COVE

COVE is a carefully curated women’s clothing and swimwear boutique & online store originating in Austin, Texas. We’re a one-stop styling destination that embraces and elevates trends in an approachable way. We have you covered for any occasion from being the best dressed wedding guest, gearing up for Austin City Limits, or simply brunching on South Lamar. Inspired by the Austin vibe - fun, cool, chill, we’d love the opportunity to dress you for your mood.

Our Story

The Team

Founded as a pop-up shop by Rebecca Barlin in 2015, COVE began as an alternative to the common boutique shopping experience. The store was an instant hit with Austin shoppers and travelers alike, and after opening our first brick-and-mortar in 2016 has grown into the lifestyle brand you see today.

Nestled at 2151 South Lamar Blvd., in the heart of Austin's vibrant Bouldin Creek neighborhood, COVE is more than a store — it's a travel-inspired retreat. A mindfully curated collection of rich textures, vibrant colors, and beloved brands that carry a distinct point of view.

Whether you're after an easy everyday look, a statement swimsuit, or the perfect accessories to tie it all together, the edit reflects the kind of woman who dresses for herself.